The Boulevardier cocktail is the whiskey lover’s answer to the Negroni. First poured in the 1920s at Harry’s New York Bar in Paris, it was created for Erskine Gwynne, an American writer and socialite who published a magazine called The Boulevardier. The drink swapped gin for whiskey, giving it a richer, warmer profile without losing the signature bitter-sweet balance.

It’s a slow sipper - strong, complex, and layered. The whiskey brings warmth and depth, Campari adds that unmistakable bitter bite, and sweet vermouth ties it all together with herbal, slightly sweet notes. Ideal for cooler evenings or when you want a cocktail with presence.

Shaken or Stirred? Traditionally stirred to keep it silky smooth, but can be shaken lightly if you prefer a slightly more aerated, frothy edge.