- May 8, 2025
Tequila's New Golden Age: Why Agave Spirits Are Dominating 2025
- May 8, 2025
In the world of spirits, those that are agave-based like tequila and mezcal, have seen significant growth over the last few years. As we near the halfway point of 2025 its clear agave is dominating the year and shows no sign of slowing down. In 2023, tequila overtook whiskey to become the second-most consumed spirit by value in the US and then 2024, tequila outsold vodka in American bars.
For years, vodka was the spirit to watch but thats definitely no longer the case, especially with so many great agaves on the market. From tequila to mezcal and sotol to bacanora, theres still so much to learn about this incredible spirit which is rooted in culture and tradition. While tequila is still the most widely recognized agave spirit, the slow rise of mezcal and other lesser-known agave spirits isnt something to overlook. According to recent reports, the global tequila market alone is expected to surpass 20 billion US dollars by 2025, with mezcal following closely behind in its rapid growth.
The rising interest in agave can easily be attributed to the following key factors:
Consumers are all about quality over quantity and are putting more effort into learning about what they are purchasing considering factors such as ingredients, authenticity, and leaning toward artisanal products. Both tequila and mezcal are known for their high-quality regulations and craftsmanship. In recent years well known brands like Patron have even launched ultra-premium versions of their tequilas giving imbibers more options to choose from.
How To Drink Agave Spirits
While agave spirits are typically fantastic on their own either neat or on the rocks, they also make a great base for cocktails. From refreshing and delicious like the Patron Perfect Margarita or a light and bubbly paloma to boozier options like a Oaxacan Negroni (swap the usual gin for mezcal), there are endless bold, savory, and delicious ways to enjoy your tequila or mezcal.