About the Founders

Equiano Rum was co-founded by Ian Burrell and Aaisha Dadral. Ian Burrell is a well-known figure in the spirits industry and serves as the Global Ambassador for the Rum Category. His expertise and passion for rum have been instrumental in shaping Equiano Rum's unique profile. Aaisha Dadral, the other co-founder, also plays a significant role in the brand's development and its commitment to social causes. Together, they have created a rum that not only stands out for its quality but also for its dedication to making a positive impact, honoring the legacy of Olaudah Equiano.

The Story Behind Equiano Rum

Equiano Rum is named after Olaudah Equiano, a man who changed the course of history. Born in Africa in 1745, Equiano was kidnapped and sold into slavery before he reached his teens. Despite the hardships, he never lost his spirit. He eventually gained his freedom by trading in rum and went on to become a freedom fighter, entrepreneur, and one of the first published African writers in the UK and the US. The brand honors Equiano's legacy by donating a portion of its profits to freedom and equality projects.